geographic phone number: 7 key benefits for your business strategy

What is a geographic phone number and how does your business drive?

A geographical number, also known as local number or area number, is a phone number that is associated with a specific geographical location.

Unlike free numbers and virtual numbers, local numbers have a prefix that corresponds to a city, region or province.

How does it work?

They use the same technology as traditional telephone lines, but can be managed via the Internet with Voice Technology on Internet Protocol (VoIP).

They operate through a Virtual PBX that moves incoming calls to any device or location you choose. This allows for local calls without the need for a physical presence in that area.

Imagine you have an online tarot service company. With a geographical number, you can offer your customers the comfort of calling a number with the prefix of their city.

For example, a person in Barcelona who seeks answers to his future will feel more comfortable calling a number with prefix 93, as it transmits closeness and confidence. Even if your customers call a local number, you can take those calls from anywhere in the world!

7 benefits of a geographical number for your business strategy

At this point you have already understood the importance of a geographical number for growing companies. Now we'll explain why it's a key factor in your business strategy, let's see!

1. Provides local presence

As we mentioned at the beginning of this article, a local prefix phone provides local presence to your business, transmits a sense of belonging and arraigo.

This is an important aspect to win new customers and to trust existing ones. When people contact a company with a number they recognize as their area, they feel more confidence and are more willing to interact.

According to a study published by the magazine Forbes, 80% of consumers buy more when brands offer them a personalized experience. So, closeness is the first step in working on a strategy in which it highlights customer experience.

2. It is more accessible to customers

Local numbers open the doors for customers to get to you faster, because:

• The calls are charged as local communications. Communication without additional costs improves the conversion rate.
• Local numbers are easier to remember and to mark.
• It transmits the feeling that the company is "around the corner."
• It facilitates contact for those who prefer to call from a fixed phone or traditional mobile phone.

In other words, companies with accessible lines receive more consultations and make more transactions.

3. Allows geographical expansion without physical limits

If you have a VoIP line with a geographical number you can operate in various regions without investing in physical infrastructure. This facilitates entry into new markets without assuming the costs of traditional expansion.

Imagine having a local number in each area without the need to open branches. This translates into a window to capture customers.

It is a model that suits digital companies, customer services and shops that sell in several regions.

See, in Spain e-commerce reported sales over 21 billion euros in the first quarter of 2024, according to the National Competition Market Commission (CNMC). It is a growing trend and businesses have to adapt to be competitive.

In this sense, digital businesses gain momentum if they have a local prefix phone.

4. It's an option to reduce costs.

Geographical numbers minimize operating costs. It is estimated that companies that optimize their communications structure can reduce their costs by up to 30%.

This is possible because you eliminate investments in physical infrastructure, maintenance personnel, among other aspects.

This savings can be reinvested in marketing strategies, product development or improvements in customer experience that generate a positive impact on business.

5. It is flexible and scalable

What's the future of your business? Every business has short, medium and long-term goals. If your goals include growth, you need a communication platform that goes hand in hand with business development.

The flexibility of local numbers operating with the Internet allows the care structure to be adjusted according to market demand.

Imagine you have a tourist agency and you want to expand without opening new offices. With a geographical number, you can adapt your attention to the demand, because it allows you:

• Activate local numbers at new destinations without additional costs.
• Redirect calls to your team anywhere.
• Scaling your service in high seasons without changing infrastructure.

In other words, cloud telephony gives you the flexibility to grow without limits. In addition, this adaptive capacity allows companies to react quickly to market opportunities, ensuring efficient care.

6. Offers higher lead conversion ratio

Increasing the rate of conversion of prospects to customers is one of the biggest challenges for companies. It's just that everyone has a product to offer, the detail is to get many people to believe in you and buy the product.

In this regard, you must consider that people rely more on companies with local presence.

According to the technical and business development organization FasterCapitalgeographical data are essential for effective customer segmentation.

This, because it is more simple to identify unique preferences and purchase patterns.

7. Helps optimize local marketing campaigns

When you use a local number for companies, you can develop geolocalized and segmented marketing strategies, a crucial aspect for your messages to be more relevant.

You do it as follows:

• By associating your company with a local number, you can more effectively address specific audiences in different regions.
• With geographical segmentation it is simpler to develop campaigns that resonate among the customers of a city.

Let's go back to the example of the tourism agency, but this time, let's see how you can optimize a local marketing campaign with numbers from the region.

Imagine that you will offer packages to explore national destinations. If you decide to implement geographical numbers in different regions, you could customize your local marketing campaigns as follows:

• In Madrid, you could promote weekend getaway to the Guadalrama saw with a local number + 34 91, generating confidence in the Madrid customers looking for nearby plans.
• In Barcelona, you could highlight packages to explore the Costa Brava, using a prefix number of Barcelona + 34 93 to attract customers interested in beach tourism.
• In Seville, you could focus on experiences of cultural and gastronomic tourism in Andalusia, with a number of Sevillian + 34 95 that strengthen the proximity to the local public.

Can you imagine the impact this could have on your sales?

Frequently asked questions about geographical numbers

Geographical numbers strengthen business strategies, are key to achieving objectives and improving communication management.

If you want to integrate them into your company, but you have doubts, here we leave you the most frequent questions that people who incorporate VoIP technology into their communications:

1. How much does a geographical number cost?

The cost varies by the supplier and the country in which you acquired it. What is undeniable is that they are more economic than traditional fixed lines.

2. Can I use a geographical number without having a physical office?

Yes, you can manage a geographical number through VoIP technology. So you get calls anywhere in the world without having to have a physical office.

3. Does geographical numbers improve customer confidence?

Absolutely! Customers feel more comfortable calling a number they identify as local.

4. Can I have several geographical numbers in different regions?

All you need!, you can acquire multiple geographical numbers and manage them from the same Virtual PBX.

Geographical numbers are a technological solution for business communications

If you want your company to have a local presence and work on an expansion strategy, the geographical numbers operating over the Internet are an effective and scalable technological solution.

Here we leave a check list to make the most of a VoIP line with a geographical number in your business:

• Strengthen your company's local identity with a recognizable area number.
• It reduces operating costs with cloud telephony.
• It improves the conversion rate.
• Expand your market without the need for physical infrastructure.
• Optimizes marketing campaigns with geographical segmentation.

Ready to take the next step with the emergence of new technologies? Integrates a geographical number to your company and transform your business, contact us and enjoy its benefits today!